Media Buyer – Nutra

Job Description: Media Buyer – Nutra

About the Role: We’re seeking a skilled Media Buyer to join our dynamic team and drive the growth of our Nutra business through effective Google Ads campaigns. As a Media Buyer, you’ll be responsible for planning, executing, and optimizing Google Ads campaigns to maximize ROI and achieve our marketing goals.

Key Responsibilities:

• Campaign Planning and Strategy:
  • Collaborate with the marketing team to develop and implement effective Google Ads strategies aligned with business objectives.
  • Conduct thorough keyword research and audience segmentation to identify high-performing opportunities.
  • Set clear campaign goals, KPIs, and budgets.

• Campaign Execution:
  • Create, launch, and manage Google Ads campaigns across various formats (search, display, shopping, video).
  • Optimize bid strategies, ad copy, and landing pages to improve click-through rates and conversions.
  • Monitor campaign performance closely and make data-driven adjustments to maximize ROI.

• Budget Management:
  • Effectively allocate budgets across different campaigns and channels.
  • Track campaign spending and ensure adherence to budget constraints.

• Performance Analysis and Optimization:
  • Utilize Google Analytics and other analytics tools to track campaign performance and identify areas for improvement.
  • Analyze key metrics such as ROI, conversion rates, and cost per acquisition (CPA).
  • Implement A/B testing and other optimization techniques to enhance campaign effectiveness.

• Stay Updated:
  • Stay up-to-date with the latest trends and best practices in digital marketing, particularly Google Ads.
  • Attend industry conferences and webinars to expand knowledge and skills.

Qualifications:

• Proven experience in managing Google Ads campaigns, preferably in the Nutra industry.
• Strong understanding of Google Ads platform, including search, display, shopping, and video campaigns.
• Proficiency in using Google Analytics and other digital marketing tools.
• Strong analytical and problem-solving skills.
• Excellent attention to detail and organizational skills.
• Ability to work independently and as part of a team.
• A passion for digital marketing and a desire to stay updated with industry trends.