Nowadays, there is the digital world, where online advertising plays a significant role in the development of businesses and websites. Google Ad Manager (GAM) and Google Ads are two widely used platforms of Google. Most individuals assume that they are one, and they do not do the same thing. A simplified sense of a straightforward, simplistic manner.
What Is Google Ad Manager (GAM)?
Google Ad Manager (GAM) is an enhanced ad management platform primarily used by publishers. Publishers are proprietors of websites, app owners, or media companies who are interested in selling ad spots on their property.
Google Ad Manager, formerly called DoubleClick for Publishers, assists publishers with managing, scheduling, and delivering as well as tracking advertisements on their websites and apps. It is a platform that integrates the functionality of an ad server and ad exchange.
Google Ad Manager
Key Features of :
- Operates several ad networks at a single site.
- Programmatic and directional ad sales are guided by controls.
- State-of-the-art reporting and analytics.
- Accepts display, video, mobile, and native advertisements.
- Real-time bidding system
In brief, Google Ad Manager (GAM) may be used by individuals who are interested in the sale of ad space and the maximum use of content based on revenue.
What Are Google Ads?
Google Ads is an advertising system on the internet that is developed by advertisers. It offers the use of businesses to advertise their services or products on Google Search and affiliate sites.
Under Google Ads, advertisers have the opportunity to make ads that will appear on:
- Google Search results
- YouTube
- Gmail
- Google Display Network Sites.
Advertisers can buy the keyword, and their advertisements appear when users search for similar words.
Key Features of Google Ads:
- Keyword-based advertising
- Pay-per-click (PPC) model
- Location targeting, age targeting, interests.
- Budget control
- Easy campaign setup
Straightforwardly, Google Ads is available to companies that desire to carry advertisements and appeal to clients.
Difference Between Google Ad Manager and Google Ads
The difference here is in the following:
- Purpose: Google Ad Manager is utilised to manage ad inventory and sell ad inventory, and Google Ads is used to develop and execute an advertising campaign.
- Users: Google Ad Manager is primarily designed to help publishers, whereas Google Ads is designed to help advertisers and businesses.
- Role: Google Ad Manager regulates the display of adverts on websites, whereas Google Ads assists companies in promoting adverts on Google.
- Revenue Source: Google Ad Manager is used to generate money through adverts in publishers, and Google Ads generates money by assisting businesses to get leads and sales.
- Difficulty: Google Ad Manager is more complicated and can be used by large publishers, whereas Google Ads is easy to use and can be implemented by small to large businesses.
Conclusion
Both Google Ad Manager and Google Ads fall under the category of potent advertising instruments by Google, yet they are totally different in what they do. Google Ad Manager (GAM) enables publishers with ad space management and sales, whereas Google Ads enables businesses to advertise and reach customers.
Each of Google Ad Manager and Google Ads serves a different purpose, which is why you should read about the difference between the two to decide which platform will better suit your purpose, reaching an income goal or promoting your business.
FAQs
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What is Google Ad Manager Gam?
Google Ad Manager (GAM) is a platform that enables publishers to manage and sell Ad space on websites and apps.
2.Is gam a DSP or SSP?
GAM is an SSP (Supply-Side Platform), not a DSP, as it mainly works as an Ad server.
3.What is Google Ad Manager called now?
Previously, it used to be DoubleClick Publisher, but now it is known as Google Ad Manager.
4.What does Google Gam stand for?
Google GAM stands for Google Ad Manager.